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Some companies develop their CSR programs in the way of strategic marketing in order to access and appeal to their potential and future clients. Unlike usual marketing activities, such programs aim long term effects, while it is a little more uncertain and ambiguous in a short term. The most typical program is an education program, which many companies have already conducted.

Among the Asian countries, community development program is one of the greatest concerns in corporate social responsibility. This article introduces a prominent community support program conducted by Tata motors, the largest automobile company in India.